If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached.
Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It therefore comes as no surprise when people tell us about the frustration they feel when they spend hours working on their account for little or no return.
The fact of the matter is that this is really too big a subject to cover properly in a single post, but here are some general pointers that may be useful.
Continue reading “How Can I Improve My Quality Score?”
So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy.
You’re on a tight budget (let’s face it who isn’t) and your profit margins are small. The minimum bid for most of your keywords is 10 cents so let’s start there and work up – right?
The Right AdWords Bid Management Strategy
A bid management strategy that starts with low bids on all your keywords will typically mean your ad position will also be low. This will translate into a low click-through-rate (CTR) for your ads and CTR is one of the most important factors in determining your Quality Score (QS). The lower your CTR, the lower your QS, the more you pay in bids.
Continue reading “Inside Secrets Of AdWords Bid Management That Will Save You Money”
Whenever you run a local advertising campaign, you should actually setup two campaigns. The first should be a national campaign and target keywords that all contain names of cities, towns and places that are within your catchment area.
Your second campaign should be restricted to showing ads to your local catchment area and use the same keywords as in your first campaign, but without the place names. For this campaign, your ads should have a reference within them to the area within which you serve.
These two campaigns will work together for you to capture the widest possible range of potential clients that maybe interested in your business.
The first campaign will pick up people searching from outside the Manchester area specifically for gardening services in your catchment area. And the second campaign will capture people searching for gardening services from within your catchment area.
Continue reading “Reduce The Number Of Wasted Clicks Your Campaign Is Getting”
If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly.
- Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting. Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it.
- Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many fantastic WordPress themes available to pick from that you really can come up with a great looking website. Plus when you blog it is very easy to build the pages and to continue to add content in the future.
- Plan out the content you will start with. Put some thought into what your website will be about. If you do go the blog way choose your categories carefully, but understand that you can always make changes to it later. Develop a keyword list that you will be building your web pages around.
- Search engines read words and not pictures, so add your keyword phrases to your graphics as well. Be nice to the search engines and they will reward you with higher rankings and more traffic if you follow basic principles.
- Understand you have just begun. Having a quality website will do you no good if you don’t get traffic to it. Don’t waste all of your time developing an excellent website and then not market it properly.
- A good strategy is to leave your website alone for a while once you develop it and spend 90% or more of your time on marketing.
Continue reading “Helpful Tips On How To Build a Website Quick”
“I’m selling same products as my supplier and we both advertise on AdWords. We were wondering whether one of us is eating away some market share from the other by doing so, and we end up paying more per conversion than if only one of us would be using AdWords.”
This is a hard question to answer properly as there are a number of different scenarios that could take place and the effects of each will be quite different on your end results.
Yes, competition can drive up prices. If you’re both competing to position your ad in the same slot on the Search Engine Results Page (SERP), then obviously you’re going to be in direct competition with each other and anyone else who is advertising against that keyword, which could drive up costs.
But, if you’re the only bidders on the SERP and not fighting each other for position, then it’ll make little difference on your conversion rates.
Continue reading “How To Show Your Ads Only When Competitors Ads Are Not Showing”
My father (no more now) and myself have developed this herbal product for kidney stones which is a boon to sufferers. I want to popularize this medicine, but don’t know how.
You’re intelligent enough to know that advertising drugs (even herbal remedies) on the Internet is not going to be easy. Just think about it, you probably get a number of spam e-mail in your inbox everyday trying to sell you some magic pill or cure. And that’s just the one’s that slip through the spam filter!
The fact of the matter is that everyone is automatically suspicious of websites selling online medications and cures. And you can bet that Google will be the most sceptical of all. Without doubt, you are going to experience much frustration and long delays in getting any of your ads for AdWords approved.
So when marketing using AdWords, your first stop must be at Google’s Content Policy Overview web page. Undoubtedly, there is a lot of information here and you need to dedicate the time to get familiar with what conditions apply to you and the countries within which you are going to advertise.
Continue reading “Do You Have Credibility?”
To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site. Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number.
Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a flash-only web site may be, it cannot attract searchers. Use text pages.Optimize each page you are promoting for one main page keyword. Some people also accept up to two additional secondary keywords. An exception will be noted below.
Continue reading “Website Optimization Tips for Improving Web Site Traffic”
When you launch a new website for a new business or a startup you might have a lot questions, and it can be overwhelming when you’re getting involved with social media. There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will actually work for you.
It’s important to do your own research and speak to the experts that can give you accurate and proven strategies to launch your social media campaign. I want to share with the own case study: how I help re-launch of the website with educational content called MyCareerTools.
Their offering includes 3 “products”: online classes, practice tests and Second Chance Challenge. Even though the “products” are similar we decided to focus first on the promotion of only one product of MyCareerTools: Online classes for the GED test, these classes have a huge potential as they cover 4 topics popular between HS students and also TOEFL exam candidates.
Here is why. If we potential students will learn about these free classes they will be hooked and will come back often. With this in mind we took the following steps to prepare the campaign. We also agreed that the next product will be the “Second Chance Challenge”
Continue reading “Case Study: Social Media For A New Startup”
There are many affiliate marketers who haven’t yet understood how essential it is to use the leverage of search engines. After all, the vast majority of Internet users use search engines in order to find information and products online. They are an affiliate marketers best friend and are responsible for the promotion of your website to countless people and counts for 90% of the traffic your website will receive. Google and Yahoo are definitely the most popular search engines among the seven or eight top search engines out there. Google being the most popular of all.
When you plug your query into a search engine, it immediately gets to work by looking through all the indexed pages and presents you with all the websites that match the written phrase that you applied. Those with a high ranking will show up first and, more likely than not, a visitor will click on the first websites at the top of the first page. It is only on rare occasions that a visitor will bother going past page 3 unless they were looking for something very specific. Getting on that first page really ought to be what you are striving most for.
Continue reading “SEO Techniques For Affiliate Marketers”
Like it or not, people talk. Sometimes they say things that are true, sometimes they make up lies, but either way, negative information about your company is downright lethal. Whether it’s a customer who had a bad experience, an ex-employee who wants to get their own back or a direct competitor who wants to take you down, negative information can quickly spread around the local community via the internet.
Before you know it, you’re losing sales. That’s why reputation management is fast becoming one of the most popular services for all kinds of businesses, big and small, national and local. It’s a way to protect your online reputation from negative reviews, false claims and other social threat, ethically and legally. Reputation management involves a wide range of activities to keep your name in good standing.
Activities include responding to customer complaints, asking sites to take down incorrect information and using online feedback to improve your products and services. In short, it’s about monitoring the social media & web. Probably you are aware of all this stuff and already monitor your brand mentions. But there are new threats and this post is about to show you how to check if your brand reputation is in danger and how to protect it.
Continue reading “What is online reputation management?”