Like it or not, people talk. Sometimes they say things that are true, sometimes they make up lies, but either way, negative information about your company is downright lethal. Whether it’s a customer who had a bad experience, an ex-employee who wants to get their own back or a direct competitor who wants to take you down, negative information can quickly spread around the local community via the internet.
Before you know it, you’re losing sales. That’s why reputation management is fast becoming one of the most popular services for all kinds of businesses, big and small, national and local. It’s a way to protect your online reputation from negative reviews, false claims and other social threat, ethically and legally. Reputation management involves a wide range of activities to keep your name in good standing.
Activities include responding to customer complaints, asking sites to take down incorrect information and using online feedback to improve your products and services. In short, it’s about monitoring the social media & web. Probably you are aware of all this stuff and already monitor your brand mentions. But there are new threats and this post is about to show you how to check if your brand reputation is in danger and how to protect it.
Continue reading… “What is online reputation management?”