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How To Show Your Ads Only When Competitors Ads Are Not Showing

“I’m selling same products as my supplier and we both advertise on AdWords. We were wondering whether one of us is eating away some market share from the other by doing so, and we end up paying more per conversion than if only one of us would be using AdWords.”

This is a hard question to answer properly as there are a number of different scenarios that could take place and the effects of each will be quite different on your end results.

Yes, competition can drive up prices. If you’re both competing to position your ad in the same slot on the Search Engine Results Page (SERP), then obviously you’re going to be in direct competition with each other and anyone else who is advertising against that keyword, which could drive up costs.

But, if you’re the only bidders on the SERP and not fighting each other for position, then it’ll make little difference on your conversion rates.

Do You Have Credibility?

My father (no more now) and myself have developed this herbal product for kidney stones which is a boon to sufferers.  I want to popularize this medicine, but don’t know how.

You’re intelligent enough to know that advertising drugs (even herbal remedies) on the Internet is not going to be easy. Just think about it, you probably get a number of spam e-mail in your inbox everyday trying to sell you some magic pill or cure. And that’s just the one’s that slip through the spam filter!

The fact of the matter is that everyone is automatically suspicious of websites selling online medications and cures. And you can bet that Google will be the most sceptical of all. Without doubt, you are going to experience much frustration and long delays in getting any of your ads for AdWords approved.

So when marketing using AdWords, your first stop must be at Google’s Content Policy Overview web page. Undoubtedly, there is a lot of information here and you need to dedicate the time to get familiar with what conditions apply to you and the countries within which you are going to advertise.

Website Optimization Tips for Improving Web Site Traffic

To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site. Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number.

Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a flash-only web site may be, it cannot attract searchers. Use text pages.Optimize each page you are promoting for one main page keyword. Some people also accept up to two additional secondary keywords. An exception will be noted below.

Case Study: Social Media For A New Startup

When you launch a new website for a new business or a startup you might have a lot questions, and it can be overwhelming when you’re getting involved with social media.  There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will actually work for you.  It’s important to do your own research and speak to the experts that can give you accurate and proven strategies to launch your social media campaign. I want to share with the own case study: how I help re-launch of the website with educational content called MyCareerTools. Their offering includes 3 “products”: online classes, practice tests and Second Chance Challenge. Even though the “products” are similar we decided to focus first on the promotion of only one product of MyCareerTools: Online classes for the GED test, these classes have a huge potential as they cover 4 topics popular between HS students and also TOEFL exam candidates.

Here is why. If we potential students will learn about these free classes they will be hooked and will come back often.  With this in mind we took the following steps to prepare the campaign. We also agreed that the next product will be the “Second Chance Challenge”

SEO Techniques For Affiliate Marketers

There are many affiliate marketers who haven’t yet understood how essential it is to use the leverage of search engines. After all, the vast majority of Internet users use search engines in order to find information and products online. They are an affiliate marketers best friend and are responsible for the promotion of your website to countless people and counts for 90% of the traffic your website will receive. Google and Yahoo are definitely the most popular search engines among the seven or eight top search engines out there. Google being the most popular of all.

When you plug your query into a search engine, it immediately gets to work by looking through all the indexed pages and presents you with all the websites that match the written phrase that you applied. Those with a high ranking will show up first and, more likely than not, a visitor will click on the first websites at the top of the first page. It is only on rare occasions that a visitor will bother going past page 3 unless they were looking for something very specific. Getting on that first page really ought to be what you are striving most for.

What is online reputation management?

Like it or not, people talk. Sometimes they say things that are true, sometimes they make up lies, but either way, negative information about your company is downright lethal. Whether it’s a customer who had a bad experience, an ex-employee who wants to get their own back or a direct competitor who wants to take you down, negative information can quickly spread around the local community via the internet.

Before you know it, you’re losing sales. That’s why reputation management is fast becoming one of the most popular services for all kinds of businesses, big and small, national and local. It’s a way to protect your online reputation from negative reviews, false claims and other social threat, ethically and legally.  Reputation management involves a wide range of activities to keep your name in good standing.Activities include responding to customer complaints, asking sites to take down incorrect information and using online feedback to improve your products and services. In short, it’s about monitoring the social media & web. Probably you are aware of all this stuff and already monitor your brand mentions. But there are new threats and this post is about to show you how to check if your brand reputation is in danger and how to protect it.

Should You Brand Yourself?

Several bloggers have aspirations of making money at some point.  In order to make any money people have to identify you.  You have to take the motive to build your reputation online and off.  Make people know what brand you represent.  When I walk into a room you better believe you’re going to know who I am.  If you don’t, I will most certainly let it be known.

Here are 3 cool ways you can strongly brand yourself and business online and off.

Being Yourself

To act like the person God created would be the easiest way to go.  In my opinion, it’s really the only way to go.  You’re wasting your time copying another person.  A copy can be spotted a mile away.  You need to know your strong points, you need to know what is your personality, what is your fits you the best? Are you thinker or doer? Here is an awesome career aptitude quiz so it’s easy to find out.

I swear you will make it much sooner doing what you love.  You probably won’t make it anywhere doing anything else.  People might call you strange, crazy, & different.  All they really are is a bunch of haters.  Be sturdy and never let another person’s slugs lower your inspiration.  I despise when a person tries to tell you what you can and can’t do.

Consequences of Facebooking Your Parents & Other Facebook Sins

Gone are the days of Facebook being a student-only club.  If you’re a student there’s a good chance your parents have got a Facebook account too.  But when it comes to friending your mum or dad, do you accept or decline?

Let me take you back to my student years…..it was a fun, crazy, rollercoaster ride of an experience.  Facebook played an important and sometimes obsessive role for keeping in-touch with friends back home and connecting with new buddies on my course.   Never at any point have I even thought about adding my parents on Facebook, a point I made very clear to them!   Years have passed and I still don’t feel like I want to add my mum or dad as a friend, even though they have sent a request many times!

How do you feel about this?  92% of parents who use social media are Facebook friends with their kids.  Am I the odd one out? Anyway, 1 in 3 teens says they are embarrassed by parents comments .

facebook-students

More Facebook Sins

How To Launch An EdTech Campaign

Brand Awareness campaigns help getting your brand and its products  into the mind of potential consumers. In this post I will explain how we help our client MyCareerTools.com, the educational portal, builds strong relationships with  people in order to create a great brand image that is synonymous with the morals and attributes that the company regards as important.

Creating a great brand awareness campaign is imperative especially in the technology and education  (so called edtech)  where things are constantly changing and if the mark isn’t quite hit then a product launch could fall flat.  Here are four steps to take when creating a tech, edu or edtech brand awareness campaign.

Make It Foolproof 

You need to make your products appeal to the people out there that may not instantly understand your solution. By catering to technology fans with the use of industry-specific language but also including everyone else with a more simplistic explanation you can widen your receptive audience.

Convert Your Website into a Cash Cow

By now you may have already built a website but are still not raking in profits from it. Your next step is to use some SEO strategies to boost its search rankings and convince site visitors to either buy something from you or avail of an offer.

The top Internet marketing experts recommend the following:

Add quality content

Content that is unique, fresh and useful will drive traffic to your sales page or website. There are various types of content:

articles blogs videos how-tos audio clips You can buy content from outsourcers or you can create them on your own if you are skillful at making them. Most site owners often start by writing their own content but eventually pay others to do it for them as their businesses grow.