How to design a brochure

In the world of corporate business, one of the standard tools for promoting and advertising businesses is formed by brochures. Brochures are in fact small magazines displayed in hotel lobbies, reception halls, and conferences rooms, and that are out there in order to be picked up by the public. Take a look at this interesting Business Brochure Photoshop Tutorial:

Occasionally, brochures include written statements of the business, but normally they contain pictures of the products made or services rendered by the company. Company brochures can be included in your company products or handed out as calendars or posters.

The point is, as brochures are designed to get the public’s eye on your company, they must be attractive and revealing enough to attract people’s awareness and appropriately explain your sales message. Unfortunately, basically, very few brochures are creatively manufactured with a focus on detail. But let that not scare you away, you can find plenty of options out there to create a fascinating brochure style and design.

Here I will share some examples of remarkable brochure designs you can look at:

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5 Best FREE Photoshop Alternatives

free-photoshop-alternativesFor many, the Adobe Photoshop Creative Suite provides everything one needs for photo editing and manipulation; it is user friendly, highly customizable and highly versatile. However, it’s incredibly expensive. Some users may even have problems with its interface or its overall compatibility. Regardless of your reasons, there are plenty of other programs to consider that are a safe, affordable and a simple alternative to Photoshop. Many are open source, which will save you a bundle. Here are the top five Photoshop alternatives.

1. GIMP (GNU image manipulation program): When it comes to getting the most out of a photo editing software, GIMP has all the features you need to create a variety of stunning effects. If you miss Photoshop’s unique structure, another similar alternative includes GIMPShop, which is a form of GIMP that is quite similar to Photoshop. In terms of navigation, it has almost identical tools featured in Photoshop and allows them to be accessed with ease. Not only is it compatible with a variety of operating systems, but best of all, it is an open source program; which means it can be download for absolutely free. Continue reading

Community website is NOT a business model unto itself

Has there ever been an Internet buzzword that has been more abused and confused than community?

Remember back in the naive ’90s, when theglobe.com’s stock rose 606 percent on its first day of trading-an IPO record at the time-because it supposedly was the hot place to chat? Or how about GeoCities, which offered free “homesteads” in online subdivisions, complete with street addresses, as if the first thing you’d do after creating your free homepage would be to hop over to the neighbors’ for a cup of digital coffee.

In a $4 billion deal, Yahoo!! paid more than $100 for every piddling dollar of revenue that GeoCities had from its inception in 1996 through the spring of 1999. But does anyone believe these “communities” would fetch any premium today?

Yet there really is something quite powerful and valuable behind the concept of online community, provided it is used to support a real business objective.

Mistakes were made

The mistake such startups made was in believing that community was a business model unto itself. Interactive tools that allow people with common interests to exchange information work as a revenue opportunity only when they are attached to an established business model. When that’s the case, communities can help a real business acquire and retain customers at a lower cost for a longer time.

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What is important in product design

Product design requires creativity, experience and, if you are going to be building the product yourself, a substantial amount of technical know how.

The process of product design starts with the need of a full understanding of the requirements. Requirements gathering is a very distinct skill – sometimes the customer has a great idea, but it takes experience to know how it can be improved, tweaked and slightly changed to make it even better. Very occasionally, it is the job of the product designer to let the customer know that the idea they have just won’t work. again, this ability comes with skill, judgment, and experience and can save the company vast amounts of money!

Product design could be as simple as updating an existing product to make it better, or starting from scratch on a completely novel idea which exists only in someone’s mind. These are often distinct roles and not the same skill set. A good example of product improvement would be Dyson’s bagless vacuum cleaner – a massive improvement on a product that had been around for decades before in the same form.

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Mobile Marketing to enhance your business

There is a lot to look forward to if you understand just how mobile marketing is used to enhance your business. It is fun, too, to learn about how mobile devices are utilized in this type of marketing. Mobile marketing is an incredibly effective way to promote your business, when done well. This article will help you unleash the power of mobile marketing with the following tips.

Add a link to your social media pages on your main website and encourage your visitors to find you there. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Include promo codes within the coupons themselves to make it easier for customers. These coupons should contain a special code that your mobile site can track. These coupons are great for attracting new consumers and rewarding loyal ones.

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How DoctorEbiz ( Dr Ralph Wilson) pioneered online publishing

Someone happening upon one of the Websites of Wilson Internet Services for the first time might imagine an army of writers and editors working behind the scenes, all fed by venture capital millions. With about 1,000 idea-crammed pages at WilsonWeb.com and its associated Doctor Ebiz site, plus more than 7,500 links to Web marketing and e-commerce resources, the Wilson sites comprise the largest research center on Internet marketing anywhere on the Web.

Yet creating and managing Wilson Internet Services is largely the work of one man. Ralph F. Wilson, a Baptist minister, runs the site, handling ad sales and nearly all of the writing, with the help of just two link editors and his daughter, Ann, as subcontractors.

“I’ve very deliberately kept my organization lean, so I can focus on what I do best, be nimble enough to change as the markets change, and have the freedom to pursue my calling in the Christian ministry,” Wilson says.

When the industry mantra was “grow, grow, grow,” such amazing efficiency was regarded as quaint and silly. But with so many venture-funded dot-coms now dead or in trouble, bootstrapped Internet operations that have attracted a following, despite a tiny staff, begin to look smart.

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Why we need an information architect

Information was once a sought-after and treasured commodity like a fine wine. Now, it’s regarded more like crabgrass, something to be kept at bay. When Information Anxiety was published in 1999, the cry was: less data, more information. But more than a dozen years of exploding quantities of information have elevated us to a higher level. How can we find what we want and tune out the rest?

Living in the Information Age has profoundly altered our lives, and those who fail to recognize that the rules of information design are changing will find themselves left behind. Businesses clamoring for an audience find that it’s harder to be heard. When content streams 24 hours a day from multiple channels, the rules of navigation change.

Designers need to rethink how they can make the journey more meaningful, how humans navigate down the path to understanding and what information designers can do to make the trip more compelling.

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How to become a website designer

We receive many emails from high school students asking about how to become a web designer. They often pick out graphic or Web design because of all the cool perks and stories they’ve heard. Perks like the lady who is having a limo drive her to her work every day, free admission to events, or the fantastic presents from clients after they designed something really cool for them. There are stories about the amount of free time, about what a lax profession it is, or that it is constantly changing.

Well, forget about these dreams, it’s really not so easy at all, for most designers at least! There are some things that you should know before deciding to pursue a career in the world of graphic or website design. First, you need to have at least a high school or GED diploma. If you don’t, you can easily prepare online with Bestgedclasses.org for your GED diploma, it’s all free there lessons and practice test and secondly, you will need to find out whether this profession fits your personality. To discover if it does, check out this easy and fun career quiz from MyCareerTools.com. Just get started, and check if your personality meets the results. If it shows you are a creative type, well, that’s good for you, so read on.

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How to begin with website design

These days, Professional Website Designing has a great craze between the businesses. Now everyone accepted the power of the internet and its capacity to penetrate the households and the offices. Everybody wants his website to act as his representative for 24 hours a day for 365 days and generate sales and revenue. If you are planning to have a website and you want to design a website then you should keep some basic things in your mind.

Web design is an important part in advertising a business. Most important thing is the process of web designing that can be really challenging to the designer engaged in it. Apart from the content, keywords, SEO, design, navigability, and search engine marketing, there are certain things that many things that a webmaster must not overindulge.

Doing more than what is needed can yield negative returns and create a business loss. Empathizing with the needs of the patrons and stakeholders before designing a website is highly important for a good web designer. He must research up on website information and read books written by experts and finally apply the knowledge gained therein. He must remember the features and characteristics of a miserable website before starting up the new website.

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Joomla vs WordPress Web Design

Both Joomla and WordPress are established web design applications used by millions of websites across the world. Web Design Companies and web designers have in general supported various open source software for developing websites. Joomla and WordPress are two of the most popular ones and have established communities on the internet.

There are hundreds of quality forums and blogs dedicated specifically towards the use of Joomla and WordPress for designing websites. Other web design and content management systems including Drupal and Typo3 have also proved popular and effective. However, WordPress and Joomla seem to have an edge over the others in terms of global popularity and use.

WordPress vs Joomla

Usability

WordPress probably scores higher in terms of usability, both from an end user as well as developer’s point of view. Due to its simplicity WordPress is easy to learn and get acclimatized to. However, this is also due to the fact that Joomla offers many more features than WordPress and offers more advanced functionality. The new version of Joomla, the 1.5x version has made significant improvements in usability.

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